Meet Mamadou Dembele.
He's a 28-year-old entrepreneur from Mali who's made a name for himself in France with his take-no-prisoners approach to social media, where he's amassed more than 500,000 followers on Instagram without posting a photo of anything other than an avocado toast.
He's also a successful Venture Capital investor, working with AFI Ventures in France's "land of baguettes and berets," TechCrunch reports.
But it's not all glitz and glamour for Dembele.
He's also started a YouTube channel called The Impact Story, where he talks about issues such as ecology and climate change.
"He's like the one guy at a frat party who suggests maybe everyone should drink some water and think about their life choices," Don't Quit Ventures partner Noa Khamallah tells TechCrunch.
"In conclusion, don't give up on social media just yet, founders and investors like Mamadou Dembele are much needed in this dumpster fire of a digital age."
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